About
Corporate studio by day, my own studio the rest of the time.
I handle creative direction, animation, and editing myself, which means a project doesn't get passed between three people to reach the finish line. Thirteen years of working that way — newsrooms, a theatrical campaign shop, a newspaper, and now a corporate studio — most of them against a deadline.
Xoshel Media is the studio I run with my wife Sarai. I take the creative side — direction, design, animation, the edit, and the site it all lives on. She takes everything that happens after the file is finished: placement, SEO, campaign research, posting, and outreach. It's the half most video people skip.
I work in English and Spanish, written and spoken. It doesn't come up on every job, but when something needs a Spanish version — or just Spanish on the art — it doesn't have to leave my desk.
Where I've worked
Condensed
- Video Editor & Production TechnicianWalmart, via AVI-SPL, Bentonville, ARJan 2025 – present
Editing and studio production for executive leadership, up to and including the global CEO. Most of it is internal — the Fourward Thinking series is the part that’s public.
- Co-Founder & Creative DirectorXoshel Media LLC, Rogers, ARJun 2023 – present
Branding, video, and websites for small businesses. Every case study on this site is Xoshel work.
- Multimedia Design SupervisorNorthwest Arkansas Democrat-GazetteDec 2019 – Dec 2024
Commercial spots and motion graphics for the paper’s advertising clients. Supervised a team of two across live events and post, from setup on site through to hitting the client’s launch date.
- Graphic ArtistKCTV5 / KSMO, Mission, KSOct 2018 – Dec 2019
The graphics bay — motion and static packages for live broadcasts all day, from pre-edited segments to the panels behind the anchors. About an hour to turn one around was normal; the fastest was under ten minutes before air. Built a template set that cut the average roughly in half.
- Motion Graphics AnimatorCinema Scene Marketing, Overland Park, KSMar 2017 – Dec 2018
Deconstructed studio key art into animated in-theatre promos, and designed the branded menu boards and concession packaging that ran with them. Work for 47 Meters Down ran in the client’s Times Square flagship takeover.
- EarlierUnivision affiliates KXUN and KUKC2012 – 2014
A/V capture, editing, and branding campaigns for local broadcasts, supporting a two-person anchor and production team.
Tools & credentials
What I actually use
Craft
DaVinci Resolve Studio, Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, Final Cut.
Studio & live
Multi-camera studio production and live switching on Grass Valley and Hitachi systems.
AI-assisted pipeline
Leonardo AI, Seedance, ElevenLabs, DaVinci Resolve — used on finished, delivered client work.
Credentials
B.A. Visual Effects & Motion Graphics, The Art Institutes International — Kansas City, 2016. FAA Part 107 Remote Pilot.